Privacy Policy
Last updated: July 31, 2026
1. Who We Are
This Privacy Policy explains how SmartBridge Advisory ("SmartBridge Advisory," "we," "us," or "our") collects, uses, discloses, and protects personal data when you visit smartbridge.cloud (the "Site"), use our AI assistant "Roger," view our financial dashboard, download research reports, or otherwise interact with us.
- Data Controller: SmartBridge Advisory
- Registered address: Gent 9000, Belgium
- Contact for privacy matters: info@smartbridge.cloud
We are committed to protecting your personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable national implementing legislation.
2. What Personal Data We Collect
| Category | Examples | Source |
|---|---|---|
| Contact & inquiry data | Name, email, company, phone, message content | Contact/quote forms you submit |
| AI chat data (Roger) | Messages you type into the chat assistant, session metadata | Directly from you, via /api/chat |
| Technical & usage data | IP address, browser type, device type, pages visited, referrer, language locale (EN/ES/FR/NL), timestamps | Automatically, via server logs and analytics |
| Cookie data | Session identifiers, language preference, analytics identifiers | Cookies/local storage — see our Cookie Policy |
| Financial dashboard usage | Which tickers/symbols you view (not linked to any brokerage or bank account) | Automatically, via the Heuvels quant backend |
We do not intentionally collect special categories of data (health, religion, political opinions, etc.) or financial account credentials. Please do not submit such information in chat or forms.
3. How We Use Your Data (Purposes & Legal Basis)
- Responding to inquiries: Pre-contractual steps / legitimate interest.
- Operating the Roger AI assistant: Consent / legitimate interest.
- Delivering research reports and dashboard content: Legitimate interest.
- Site analytics and security monitoring: Legitimate interest / Consent.
- Detecting prompt injection or cyber attacks: Legitimate interest (Zero-Trust security).
4. AI Assistant ("Roger") — Special Notice
When you chat with Roger, your messages are processed using enterprise AI models, currently Agnes 2.5 Flash (primary) and DeepSeek v4 Flash (fallback). Input sanitization is applied to prevent data leakage, but you should not enter sensitive credentials or confidential financial account data into the chat.
5. Who We Share Data With
We share personal data only with trusted infrastructure processors acting on our behalf, including AI API providers (Agnes AI, DeepSeek), hosting providers (IONOS), and analytics engines (PostHog). We do not sell personal data to third parties.
6. Your Rights (GDPR)
Under GDPR, you have the right to access, rectify, erase, restrict, or receive a copy of your personal data, as well as the right to lodge a complaint with the Belgian Data Protection Authority (APD/GBA). To exercise these rights, contact us at info@smartbridge.cloud.
7. Contact
Questions regarding this Privacy Policy: info@smartbridge.cloud / Gent 9000, Belgium.
